The Fort Worth Press - Start ups bringing Pakistan's farming into digital age

USD -
AED 3.67295
AFN 68.452776
ALL 93.048382
AMD 390.177793
ANG 1.816976
AOA 911.999619
ARS 998.2263
AUD 1.54507
AWG 1.8
AZN 1.698754
BAM 1.853558
BBD 2.03554
BDT 120.47462
BGN 1.855803
BHD 0.376886
BIF 2977.069937
BMD 1
BND 1.347372
BOB 6.966716
BRL 5.825396
BSD 1.008198
BTN 85.007628
BWP 13.679442
BYN 3.299388
BYR 19600
BZD 2.031743
CAD 1.39969
CDF 2864.999771
CHF 0.887995
CLF 0.035848
CLP 989.153355
CNY 7.242201
CNH 7.254505
COP 4485.54
CRC 514.803442
CUC 1
CUP 26.5
CVE 104.500739
CZK 23.985696
DJF 179.528977
DKK 7.077685
DOP 60.720649
DZD 133.952972
EGP 49.372602
ERN 15
ETB 123.045036
EUR 0.948855
FJD 2.27535
FKP 0.789317
GBP 0.789359
GEL 2.730455
GGP 0.789317
GHS 16.281891
GIP 0.789317
GMD 70.999572
GNF 8685.114015
GTQ 7.788646
GYD 210.880869
HKD 7.781775
HNL 25.453011
HRK 7.133259
HTG 132.557454
HUF 387.514307
IDR 15925.803259
ILS 3.75528
IMP 0.789317
INR 84.414504
IQD 1320.673043
IRR 42092.50406
ISK 139.809873
JEP 0.789317
JMD 159.606118
JOD 0.709202
JPY 155.972502
KES 129.514885
KGS 86.199267
KHR 4084.665671
KMF 466.349913
KPW 900.000094
KRW 1405.411475
KWD 0.307686
KYD 0.839986
KZT 496.917168
LAK 22141.007898
LBP 90227.005275
LKR 294.668935
LRD 190.003315
LSL 18.110979
LTL 2.95274
LVL 0.60489
LYD 4.884614
MAD 10.024356
MDL 18.167086
MGA 4704.489757
MKD 58.413636
MMK 2097.99974
MNT 3398.000066
MOP 8.075803
MRU 40.134198
MUR 47.429998
MVR 15.449884
MWK 1748.169588
MXN 20.548297
MYR 4.484504
MZN 63.899993
NAD 18.111065
NGN 1684.480416
NIO 37.103201
NOK 11.15606
NPR 136.03721
NZD 1.704841
OMR 0.385008
PAB 1
PEN 3.821032
PGK 4.051574
PHP 58.819002
PKR 280.056171
PLN 4.113175
PYG 7867.983726
QAR 3.675652
RON 4.722896
RSD 111.038018
RUB 99.300479
RWF 1383.775103
SAR 3.757064
SBD 8.383555
SCR 13.620181
SDG 601.488769
SEK 11.00801
SGD 1.346067
SHP 0.789317
SLE 22.814977
SLL 20969.503157
SOS 576.121825
SRD 35.279862
STD 20697.981008
SVC 8.819614
SYP 2512.529518
SZL 18.116683
THB 35.003667
TJS 10.73969
TMT 3.51
TND 3.147935
TOP 2.389991
TRY 34.35863
TTD 6.849698
TWD 32.572978
TZS 2681.658374
UAH 41.641396
UGX 3672.512403
UYU 42.486895
UZS 12891.667497
VES 44.876473
VND 25393.60245
VUV 118.721977
WST 2.803992
XAF 622.573731
XAG 0.03345
XAU 0.000391
XCD 2.70255
XDR 0.753908
XOF 622.573731
XPF 113.258656
YER 249.774976
ZAR 18.282105
ZMK 9001.205525
ZMW 27.572126
ZWL 321.999592
  • RBGPF

    59.2500

    59.25

    +100%

  • BCC

    1.4200

    142.55

    +1%

  • RYCEF

    -0.0400

    7.07

    -0.57%

  • RIO

    -0.5800

    60.62

    -0.96%

  • SCS

    -0.3000

    13.37

    -2.24%

  • JRI

    0.0200

    13.24

    +0.15%

  • BCE

    -0.4800

    27.21

    -1.76%

  • CMSC

    0.0700

    24.61

    +0.28%

  • CMSD

    -0.0200

    24.73

    -0.08%

  • NGG

    -0.7800

    62.12

    -1.26%

  • VOD

    0.2800

    8.75

    +3.2%

  • BTI

    0.1800

    35.42

    +0.51%

  • GSK

    -0.4100

    35.11

    -1.17%

  • RELX

    -0.4700

    46.12

    -1.02%

  • BP

    0.4100

    28.57

    +1.44%

  • AZN

    0.1000

    65.29

    +0.15%

Start ups bringing Pakistan's farming into digital age
Start ups bringing Pakistan's farming into digital age

Start ups bringing Pakistan's farming into digital age

Agriculture entrepreneurs are bringing the digital age to Pakistan's farmers, helping them plan crops better and distribute their produce when the time is right.

Text size:

Until recently, "the most modern machine we had was the tractor", Aamer Hayat Bhandara, a farmer and local councillor behind one such project told AFP in "Chak 26", a village in the agricultural heartland of Punjab province.

Even making mobile phone calls can be difficult in many parts of Pakistan, but since October, farmers in Chak 26 and pilot projects elsewhere have been given free access to the internet -- and it is revolutionising the way they work.

Agriculture is the mainstay of Pakistan's economy, accounting for nearly 20 percent of gross domestic product and around 40 percent of the workforce.

It is estimated to be the world's fifth-largest producer of sugarcane, seventh-largest of wheat and tenth-biggest rice grower -- but it mostly relies on human labour and lags other big farming nations on mechanisation.

Cows and donkeys rest near a muddy road leading to a pavilion in Chak 26, which is connected to a network via a small satellite dish.

This is the "Digital Dera" -- or meeting place -- and six local farmers have come to see the computers and tablets that provide accurate weather forecasts, as well as the latest market prices and farming tips.

"I've never seen a tablet before," said Munir Ahmed, 45, who grows maize, potatoes and wheat.

"Before, we relied on the experience of our ancestors or our own, but it wasn't very accurate," added Amjad Nasir, another farmer, who hopes the project "will bring more prosperity".

- Apps and apples -

Communal internet access is not Bhandara's only innovation.

A short drive away, on the wall of a shed, a modern electronic switch system is linked to an old water pump.

A tablet is now all he needs to control the irrigation on part of the 100 hectares (250 acres) he cultivates -- although it is still subject to the vagaries of Pakistan's intermittent power supply.

This year, Bhandara hopes, others will install the technology he says will reduce water consumption and labour.

"Digitising agriculture... and the rural population is the only way to prosper," he told AFP.

At the other end of the supply chain, around 150 kilometres (90 miles) away in Lahore, dozens of men load fruit and vegetables onto delivery bikes at a warehouse belonging to the start-up Tazah, which acts as an intermediary between farmers and traders.

After just four months in operation, the company delivers about 100 tonnes of produce every day to merchants in Lahore and Karachi who place orders via a mobile app.

"Before, the merchant had to get up at 5 am or 5:30 am to buy the products in bulk, at the day's price, and then hassle with transporting them," said Inam Ulhaq, regional manager.

"Tazah brings some order to the madness."

In the Tazah office, several employees manage the orders, but for the time being, purchases are still made by phone, as the part of the application intended for farmers is still in development.

The young company is also tackling a "centuries-old" system that stakeholders are reluctant to change, explains co-founder Abrar Bajwa.

- Record investment -

Fruit and vegetables often rot during their journey along poorly organised supply chains, says partner Mohsin Zaka, but apps like Tazah make the whole system more efficient.

In addition to Lahore, Tazah is already operating in the largest city, Karachi, and is preparing to move into the capital, Islamabad.

A $20 million fundraising campaign is underway, the co-founder told AFP, at a time when investments are pouring into Pakistani start-ups.

Foreign investment in Pakistan startups exceeded $310 million last year -- five times the 2020 level and more than the previous six years combined, according to several reports.

Further down the chain, Airlift -- which provides grocery deliveries -- raised $85 million in a record-breaking prospectus for the country in August.

"A lot of the markets that venture investors are looking for, like India or Indonesia, are saturated," said Bajwa, a former director at Careem, the local ride-hailing app acquired by Uber in 2020.

Now Pakistan, the world's fifth-most populous country, is attracting attention and agriculture is a sector that is "completely untapped from a technological point of view", he said.

It is "certainly the one where we can have the biggest impact" here, he noted.

B.Martinez--TFWP